Indian organic toys selling well

Reuters    Translate This Article
2 March 2009

Tamil Nadu, INDIA (Reuters) - They're cute, they're cuddly and they're healthy.

Organic soft toys are being produced by the thousands in an Indian workshop to satisfy a growing global demand.

The company called Padmavathy and based in India's southern Tamil Nadu, only uses organic materials like organic cotton, organic cloth and organic dyes for making toys.

Samples sent to the United States and Canada had a particularly positive response with growing orders.

A spokesperson for Padmavathy, organic toy manufacturer, said, 'We started with the business seven years ago in a very small way and later we got good orders and now we are getting more orders. Earlier Chinese dolls dominated the global market and due to inferior quality and health hazards for children they were taken off. We thought of producing dolls made of organic materials.'

In 2007, Mattel Inc, the world's largest toy maker, recalled over 18 million Chinese-made toys because of risks from small magnets that can injure children if swallowed.

Just two weeks after it recalled 1.5 million toys due to fears over lead paint.

In a world of toxic toy scandals these are totally harmless.

The company is hoping it's only a matter of time before other worried western parents add further to their order books.

Penny Tweedie reported.

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