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MIU alumnus turns hobby into successful online business

Maharishi University of Management - Achievements    Translate This Article
7 May 2013

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Eric Rusch graduated from Maharishi International University (MIU), later Maharishi University of Management, in 1982 with a BA in business. He has worked as a salesman for several Fairfield, Iowa companies and began a few business ventures of his own. But it wasn't until December 2006, when he launched Breadtopia, that he invented his dream job.

He has always loved baking and his wife Denyce used to own a bakery. So the husband and wife team combined all their skills and expertise and built the business from scratch. He spent a year studying Internet marketing online. She lent her lifetime of graphic design experience to create the look of the site.

Managing all the diverse aspects of the business can be challenging at times. However, Eric has practiced the Transcendental Meditation technique for 38 years, which has helped him handle the pressure. ''Having the time to meditate is like a sanctuary from the hustle and bustle, and going to the Dome is like going on a vacation,'' he said.

Enjoy the full article on the Excellence in Action page.

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