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'Gamechanging': supermarkets help inspire record number to embrace Veganuary
by Gavin Haines

Positive News    Translate This Article
5 January 2021

On 5 January 2021 Positive News reported: A record half a million people have signed up to the 31-day Veganuary challenge so far this year, as supermarkets realise the economic potential of plant-based diets. 'The way British supermarkets have embraced Veganuary this year is truly gamechanging,' said Veganuary's Toni Vernelli. 'They are not simply using it as a marketing opportunity, but are promoting the many benefits of plant-based eating and encouraging people to give it a try. As bastions of our food supply, they know that the only sustainable way forward is plant-focused.' Global Good News service views this news as a sign of rising positivity in the fields of business and health, documenting the growth of life-supporting, evolutionary trends.

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