Vegan-friendly food companies launch first US trade group to promote plant alternatives
by Tim Walker

The Independent    Translate This Article
12 March 2016

On 12 March 2016 The Independent reported: Twenty-three vegan-friendly food companies have come together to launch the Plant Based Foods Association, the first US trade group dedicated to the promotion and protection of the booming trade in plant alternatives to meat, dairy, and eggs. With consumers more conscious than ever of the health, ethical and environmental effects of their food choices, the market for plant-based protein products is currently expanding at a faster rate than its traditional food industry rivals, with growth of close to 9 per cent in the past two years alone, according to data from the market research group Spins. Global Good News service views this news as a sign of rising positivity in the fields of business and health, documenting the growth of life-supporting, evolutionary trends.

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