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Low-budget Chevy Bolt EV dealer ad normalizes electric cars
by John Voelcker
GreenCarReports Translate This Article
12 May 2017
On 12 May 2017 GreenCarReports reported:
Ah, local car-dealer ads on television. You've likely seen them, usually during the local ad minute on national shows, often late at night or in the cheaper slots. They're mostly formulaic, but each one mixes several elements for its own unique blend of attention-grabbing pitch. ...We're delighted to see that even the Chevy Bolt EV electric car is now the subject of a low-budget local dealer ad that has almost all of these elements. That gives the Bolt EV a weird kind of mainstream cred that detailed discussions of cost-per-mile, carbon footprint, or even polar bears just can't offer. .... [Ourisman Chevrolet of Rockland, Maryland] sells more than 1,000 Chevrolets a year and, more importantly, has been the top-selling dealer in its zone for the two generations of the Volt plug-in hybrid. ... Ourisman Chevy has also delivered 22 Bolt EVs since the first one arrived in February. ... we're encouraged by the normality of treating the Bolt EV just like any other car.
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