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Neurons light up Times Square for Midnight Moment
by Tim Maughan

New Scientist    Translate This Article
25 November 2014

On 25 November 2014 New Scientist reported: Brain City is playing at Times Square at 11.57 every night until the end of November. Along with its street performers and endless crowds of tourists, New York's Times Square is best known for a huge array of electronic billboards. What's less well known -- to both NYC residents and passing tourists -- is that every night, at three minutes to midnight, many of the occupying brands give up their prized real estate for three minutes in the name of art, as part of the Times Square Advertising Coalition's Midnight Moment project. This November, the screens have been hijacked by Brain City, a short computer-generated movie that captures imagery from some of the world's leading neuroscience labs, presenting a journey through the vast avenues of the human brain. Global Good News service views this news as a sign of rising positivity in the field of science, documenting the growth of life-supporting, evolutionary trends.

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