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Never mind the Gucci, here's the fish oil: China's shopping army reboots Australia retail
by Swati Pandey

Reuters    Translate This Article
14 August 2016

On 14 August 2016 Reuters reported: Up to 40,000 Chinese 'daigou' in Australia are using social media and mobile payment apps to buy goods to order for mainland China customers. While daigou first made waves in the West shipping luxuries from Europe like Gucci handbags, the new Australia breed deals in consumer staples. More affluent, health-conscious Chinese shoppers want safe Australian goods, a trend stoked by tainted China food supply scandals. The scale of the new trade has alerted retail brands to potential new sales via daigou tie-ups that might otherwise be beyond the reach of mid-tier consumer goods makers. Daigou -- meaning 'on behalf of' in Chinese -- establish a network of prospective customers on popular online messaging app WeChat, owned by internet giant Tencent Holdings. Global Good News service views this news as a sign of rising positivity in the field of business, documenting the growth of life-supporting, evolutionary trends.

Some even broadcast their shopping live via WeChat's video service to show buyers the products are genuinely from stores in Australia, not counterfeit Chinese goods.

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